A recent study suggests 87 percent of people wake up and go to sleep with their smartphones. That level of distraction is a double-edged sword; students have access to information at the touch of a finger, and they are targeted by advertising around the clock. We need to be savvy enough to match the student application cycle and the many new ways in which they collect information, with our marketing and communication.
(3)Stream of Thought ...
... the continuous flow of thoughts that constitute our agency's conscious experience.
The third-place win of the German right wing AfD party in the recent election there left many people stunned. Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. As connected as we are, is social media making us simply less social and more introverted in our social networks and beliefs?
Successful people and businesses know how to communicate. They connect with us even as we are bombarded with endless messages every day. We want to hear what they say so we take the time to listen. We can, in our personal and working life, become good communicators and have valuable conversations with clients, colleagues, and our social media circles. Without a real conversation, we make no connection.
We often opt-in without thinking about it. We give companies access to our habits and desires quite freely, but the speed with which technology is able to leverage and share this information might indeed seem overwhelming for us. Are we witnessing a brave new world in our near future or are we opening ourselves up to the scary version? And, is where we are heading even any longer up for discussion?
It might seem it’s a bit late to be raising the question. Late last year we knew mobile web browsing had overtaken desktop browsing. We spend 60% of our time online using social media and other web apps. Already in the fourth quarter of 2014 sales of mobile devices surpassed sales of desktop PCs. Dozens of stats point to the fact that we are living in a mobile age, and yet ... Why do we build a website?
We talk about the Internet of Things, which is ironic because we seem to treat it just like a thing. In our disposable society, when something is broken we throw it away. Indeed most things seem to be designed to meet that end - they are too expensive to repair or are simply impossible to. So, we buy the next version, Thing 1.1, and are pretty happy with it until it too breaks. "New" soon becomes "Old".
We may think of Mobile First and Responsive Design being in answer to a mobile phone accessed internet. However, Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet from their game consoles. Mobile Different, Mobile Forward, Device Agnostic, Resilient Design, Pattern-Based Design ... how do we ensure visitors access our content regardless of screen size?
"If a visitor does not find what they are seeking they will leave" is as relevant as ever. We are accustomed to finding what we want on the www quickly - or moving on to other websites if we do not. Great tech aside - someone using the latest tablet, with the fastest connection, looking at the best website ever designed will still probably have a lousy user experience if they cannot find what they need.
Smartphones passed PC sales in Q4 2011. There are now 3 times as many mobile phones than people on the planet. The mobile moment has happened. How does constant connection with information and others effect us? We were recently asked to talk with a class of students studying Cultural Diversity. While you won't be able to enjoy the excitement of actually being there you won't have to sit the exam.
Thought your "web handicap" was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website (probably of your competitor) that IS mobile friendly.