It might seem it’s a bit late to be raising the question. Late last year we knew mobile web browsing had overtaken desktop browsing. We spend 60% of our time online using social media and other web apps. Already in the fourth quarter of 2014 sales of mobile devices surpassed sales of desktop PCs. Dozens of stats point to the fact that we are living in a mobile age, and yet ... Why do we build a website?
(3)Stream of Thought ...
... the continuous flow of thoughts that constitute our agency's conscious experience.
We talk about the Internet of Things, which is ironic because we seem to treat it just like a thing. In our disposable society, when something is broken we throw it away. Indeed most things seem to be designed to meet that end - they are too expensive to repair or are simply impossible to. So, we buy the next version, Thing 1.1, and are pretty happy with it until it too breaks. "New" soon becomes "Old".
We may think of Mobile First and Responsive Design being in answer to a mobile phone accessed internet. However, Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet from their game consoles. Mobile Different, Mobile Forward, Device Agnostic, Resilient Design, Pattern-Based Design ... how do we ensure visitors access our content regardless of screen size?
"If a visitor does not find what they are seeking they will leave" is as relevant as ever. We are accustomed to finding what we want on the www quickly - or moving on to other websites if we do not. Great tech aside - someone using the latest tablet, with the fastest connection, looking at the best website ever designed will still probably have a lousy user experience if they cannot find what they need.
Smartphones passed PC sales in Q4 2011. There are now 3 times as many mobile phones than people on the planet. The mobile moment has happened. How does constant connection with information and others effect us? We were recently asked to talk with a class of students studying Cultural Diversity. While you won't be able to enjoy the excitement of actually being there you won't have to sit the exam.
Thought your "web handicap" was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website (probably of your competitor) that IS mobile friendly.
Remember the amazing world of Fax Marketing? Mobile phones that only dialed numbers? The first website you worked with? How did we manage before all this tech came along? Obviously not very well, because soon afterwards the App arrived. Google and Apple opened their app stores in 2008 and today we spend most of our time with our smartphones communicating via apps.
A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry of Defence, US State Department, and NATO.
It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably kind of low. But, it’s a big number.