A recent study suggests 87 percent of people wake up and go to sleep with their smartphones. That level of distraction is a double-edged sword; students have access to information at the touch of a finger, and they are targeted by advertising around the clock. We need to be savvy enough to match the student application cycle and the many new ways in which they collect information, with our marketing and communication.
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The third-place win of the German right wing AfD party in the recent election there left many people stunned. Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. As connected as we are, is social media making us simply less social and more introverted in our social networks and beliefs?